KBSA - Kitchen Bathroom Bedroom Specialists Association

Going Green!

15 January 2008

Let’s face it; the environment has become a major issue in today’s society. More and more people are turning to eco-friendly products and materials and more are recycling than ever before.

Interestingly, this has even been reflected in consumers’ views on choosing a kitchen, bathroom or bedroom retailer, when investing in home improvements.

The Kitchen, Bathroom, Bedroom, Specialists Association (KBSA) recently carried out a survey, which provided the following results:

  • 25% said that their buying decision would be influenced by the retailer’s environmental policies.
  • 41% felt that the energy ratings of kitchen appliances is a very important factor when purchasing such items.
  • 7% felt that it was ‘very important’ when purchasing a new kitchen, that wood used by manufacturers is from a sustainable source and a further 35% thought it was ‘important’.

These statistics reflect the increase in significance of environmental issues to consumers, although awareness of different types of environmental products was mixed.  For example, only 14% of those who responded were aware that kitchen doors manufactured from recycled yoghurt pots were available.

“The figures show that consumers are very aware of environmental issues, to the point where they may even be swayed in their decision on what products to buy and who to buy a kitchen from,” says KBSA sales and marketing director, Ruth Ward

Enquiries: Downing Dunmore PR
Telephone: 01384 878777 Fax: 01384 872104 Email: info@ddpr.biz

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