The Kitchen Bathroom Bedroom Specialist Association (KBSA) has launched a package of marketing and advertising support to help members maintain their advertising and promotional activities during the credit crunch.
KBSA posters and standard adverts have been produced for members to use with their own contact details promoting the ‘buy with confidence’ message.
The kitchen, bathroom and bedroom posters and adverts use the strapline ‘Relax, it’s covered through KBSA’ and list the benefits of using a KBSA retailer – professional installation, outstanding design and customer service, quality products and appliances, financial security and TrustMark accreditation.
The KBSA has also introduced a new members’ service offering discounts on advertising. Buying agency Headspace, can provide up to 40% off typical advertising rates when placing ads in any newspapers, magazines, or even radio and TV.
“Consumer confidence is very low and every retailer needs to plan and manage their business effectively during these tough times,” says KBSA CEO Graham Ball
“This latest initiative will not only save money but help retailers differentiate themselves and re-assure consumers that they can ‘buy with confidence from a KBSA member.”
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