AEG SUPPORTS KBSA CONSUMER PUSH
27Feb '15
The Kitchen, Bathroom & Bedroom Specialists Association (Kbsa) has announced that AEG have joined the KBSA’s consumer push by uploading their consumer brochure into the Association’s ‘brochure warehouse’ on www.kbsa.org.uk
This innovative feature allows KBSA corporate members to have consumer literature in this ‘warehouse’ to help consumers in the initial research phase of a room project, and now includes brochures from Bosch, Siemens, Neff, Rangemaster and other leading brands, as well as furniture from the Omega PLC group, Mereway Group, sinks and taps from Franke and Blanco and worksurfaces from Silestone and Dekton.
Corporate brands should contact Dawn Harlow at KBSA Head Office Admin for their brochures to be included. Graham Ball, Chief Executive Officer, said ‘I am delighted to see yet another leading brand in the kitchen sector involved in this new opportunity. We all know the key target today is consumer engagement, and helping potential customers develop a project offers them the opportunity to carry out invaluable research on our website. They can download or order any or all of these brochures, which generate quality consumer leads for both the brand involved and our retailer members.
Our corporate brands have given the Association tremendous support over the years, and we are working on new opportunities for them to continue to work closely with the good independent retailers of our industry.’