The Kbsa and corporate member Quooker have released a consumer insert as part of its £250,000 support package for kitchen retailers, which will reach in excess of 1.2 million readers.
The full colour, two page insert encourages consumers to spend with a local business by visiting their nearest Kbsa retailer. It also includes a special offer from Quooker for a discount on installation and free CO² cylinders from participating showrooms.
National newspapers and top consumer titles will include the insert from the end of October until the first week of December, a key selling period for independent retailers.
The Kbsa and Quooker campaign began earlier this month with a full colour advert in the Daily Telegraph. Further key positions have been secured in the national press, such as the Sunday Times and the Guardian, as well as kitchen magazines, and other well-known home interest titles such as Homes & Gardens and Ideal Home.
Kbsa national chair Richard Hibbert said, “This national coverage is proving to be a huge boost for our members, some are already reporting increased enquiries and footfall resulting from the national promotion”.
“At a time when the high street is facing unprecedented challenges, our campaign provides significant support for all independent retailers”.
“We are immensely grateful to Quooker for kick-starting this initiative. This is the beginning of a long – term commitment by the Kbsa to fulfil our aims of protecting, supporting and promoting independent showrooms, and the environment in which they operate. Working together we know that can encourage people back to the high street and into independent showrooms across the country.”