The Kitchen, Bathroom & Bedroom Specialists Association (Kbsa) report another major brand returns to Corporate Membership, bringing the total to over 110 brands now in membership.
Insinkerator – the original waste disposal unit brand, now recently launching steaming hot water taps, has been welcomed back into membership as they focus on the kitchen specialist skills in displaying and selling products with genuine benefits to today’s consumers.
As a market leading brand, they will work closely with Malcolm Scott, Corporate Chair (Suppliers), to bring their brand messages in front of some of the UK’s leading independent specialists.
Malcolm Scott, Commercial Director, Swift Electrical, and KBSA Corporate Chair – Suppliers, said ‘It’s always great to see brands returning to the KBSA, brand managers can see that the Association does add value for corporate members, with many brands now relying on the specialist showroom to display and promote their products with complete professionalism. I know Ashley at ISE will work closely with Kbsa retail members to exploit all the opportunities that undoubtedly exist.’
Graham Ball, Chief Executive Officer, said ‘Accepting Insinkerator back into membership was the easy part, and we know that by working more closely with them there will be benefits for both our retailer members and to the brand itself. I think there will be more returnees shortly as our new look website and consumer strategy is exactly what our Corporate members expect. ’