The Kitchen, Bathroom & Bedroom Specialists Association (Kbsa) report another major brand return s to Corporate Membership, bring the total to over 110 brands now in membership. SMEG – the iconic designer brand owned and managed by the Bertazzoni family has grown from humble beginnings as a blacksmith business to become a major European appliance manufacturer with some truly iconic products like the FAB fridge collection and the A1 range cooking collection.
The brand has huge consumer recognition. SMEG have always supported Independent Retailers, and will work closely with Malcolm Scott, Corporate Chair – Suppliers, to bring their brand messages to some of the UK’s leading independent kitchen specialists.
Malcolm Scott, Commercial Director, Swift Electrical, and KBSA Corporate Chair – Suppliers, said ‘It’s always great to see brands returning to membership, SMEG is an innovative manufacturer, driven by design excellence who will work closely with KBSA retail members to exploit all the opportunities that undoubtedly exist.’
Graham Ball, Chief Executive Officer, said ‘It’s great to see yet another leading brand coming back into membership as it’s an exciting time for us with the roll out of our new brochure warehouse, where corporate members can have a brochure uploaded for viewing by consumers researching a new project. We know that by working more closely with our supporting brands there will are offering new benefits for both our retailer members and to the brand itself. I hope this will encourage more returnees shortly as our new look website and consumer strategy is exactly what our Corporate members expect and our retail members have asked for, and it is working! ’